by Doug Rucker Doug Rucker

GETTING READY FOR CHANGE

GETTING READY FOR CHANGE

In this leadership training and motivation video, I help pressure washing business owners prepare for change.  The big result of Covid is change in the way we do business.  Pressure washing businesses are not exempt.  But just consider the long list of businesses that did not survive because they didn’t change long before covid.  Check out the entire video for the full list!

 

There are actually six ways that you can help prepare your business for change!

CREATE A PLAN

A plan with goals is vital before attempting to implement changes.  The purpose of such a step by step, gradual plan for change is to lessen risk and correct unexpected errors along the way.  What is the reason for the change?  What’s the end goal?  And how will it affect each aspect of your business such as marketing, HR, accounting, employee morale and communication flow?

HANDLE RESISTANCE TO CHANGE

It’s completely normal for your entire team to want nothing to do with new procedures.  As the leader of the organization, you’re much better inviting voices of resistance to speak up and speak out.  Listen carefully to the legitimate concerns and questions they raise so that you can build trust with your team.

ACCEPT TRENDS

Small business owners must be aware of cultural shifts and trends because it will affect your business.  When customers begin paying through an app rather than sending checks by mail, you have to change with those trends.  If customers prefer to communicate by text rather than by email or phone call, embrace it. Tens years ago, I began placing “call or text” along with my cell phone number on every marketing piece we put out.  Check out the entire video for more cultural trends that will definitely affect pressure washing service businesses.

THREE MORE

There are three more ways to prepare for change which I discuss at length in the video.  So be sure and check them out!  I also take a few moments to share my personal faith story, and about how Christ radically changed my life.  There is another pressure washing leadership motivation video which you might enjoy about FIRING CUSTOMERS.  If you are looking to try some new cleaning solutions for your pressure washing business, check out this post!

 

 

 

by Doug Rucker Doug Rucker

FIRING CUSTOMERS

FIRING CUSTOMERS

Have you ever had to fire a customer?  If you’re just starting out in the pressure washing business, FIRING CUSTOMERS might sound like bad advice at first.  It is somewhat of an oxymoron like jumbo shrimp, small crowd, walking dead or act naturally.  There is no doubt that most customers are good customers and a few are just average.  But there are those rare cases the best thing you can do to grow your business is “man up” and fire a customer!  So why fire a customer?  I’m glad you asked!  I’m going to give you six reasons for firing customers in the video and summarize three of them here.

HIGH DEMANDS

Some customers simply expect too much.  They demand service before we’re able to get there because previous jobs are already on the schedule.  They may have unrealistic expectations about how clean you can get it.  Some customers want everything for nothing.  When a customer is overly emotional about pricing from the very start, it’s a good sign you’ll have more issues if you take on their business.

SLOW TO MAKE PAYMENT

Some customers drag their feet when it comes time to pay.  This disruption in cash flow hurts your business.  In some cases, it’s intentional and they hope you’ll forget and leave them alone.  We do think it’s important for businesses to keep current with the latest payment method trends.

Firing Customers

THEY TALK MORE THAN THEY LISTEN

Remember that you are the professional in the exterior cleaning industry.  It never ceases to amaze me when a customer wants to argue with their three hours worth of internet research against my 30 years of experience.  There will always be those customers who simply won’t listen to you.  They think they know better and try to give you and education in your field of expertise.  The worst part is when you did it the way requested, but you knew it would not work, and it didn’t!  In the book Lifestorming, they recommend firing the bottom 10-15% of your customer base every two years!  Consider the metaphor of pruning plants.  Sometimes the best thing you can do is clear out the dead wood to make room for more growth!

Enjoy this great brief article about firing customers!     Also, check out some our recent graduates from my online pressure cleaning school!